Making Money on Blogs

October 12, 2010

I’ve been reoccurring curious as to how so many of the bloggers I follow, even those of a less “professional” caliber make money. There is a misconception I found about the possible monetary gains of blogging that says either you make no money off of your blog, or you must sell your soul to the ad companies to make it worthwhile. While I’ve seen both, it would seem there are ways to make money off of your blog, with a little bit of work and dedication. This will begin a series of articles on steps to marketing your blog for profit. I’ll be testing some of the suggestions on a new blog project for university students coming soon.

To begin, what is very much stressed at the introduction of all the articles about blogging for profit is to understand your own goals. There are people who blog for profit (myself as one of them), but those articles are not the same as what I put on my own blog, though there is overlap in article content. What we are covering, however, is using your blog for profit, whether using an existing blog or creating a new one.

It is important to be realistic, if not almost cynical about this process for it to work. Though there are an amazing amount of ways to make profit on blogs, most of the suggestions won’t make enough to matter on their own, but combined they can come out to something. Could it come out to a hefty sum? It’s possible, but you are competing in a heck of a crowd. As the blurb on ProBlogger says:

Whether it be to earn a few extra dollars a week to feed their coffee habit, or making enough money to stop them having to get a part time job to get through college, or whether they’ve got it to a point where they are able to make a full time living from their blogging – there are tens of thousands of bloggers who make money blogging.

Darren Rouse’s article on the same site has a list of rules to wake up the dreaming blogger who thinks they’ll make a ton.

1. It takes a concerted long term effort

2. It takes luck

3. It takes a lot of work

4. Many don’t make much money blogging

5. It’s hard.

So after all that tough news, why try? It’s the key question that needs to be addressed before even starting to look at marketing, ads, selling links, and all the rest.  From the articles I read, it would seem that the majority of those who start blogging specifically to make profit, fail. It’s those who started making no money, but did it anyways because they loved the subject and were passionate about getting the information to the general public who have the drive and patience to actually make money off of this endeavor.

The blog I’ll be starting isn’t for profit, but I think it has a more realistic chance of getting a lot of people interested, and wanting to be connected. Will I continue if it doesn’t pay? Of course. But with all that I’ve learned and continue to learn, why not use this as an opportunity?



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